Kotler, P. A. Principles of Marketing. Prentice Hall, New Jersey, Th 2004.
Chicago Style CitationKotler, Philip; Armstrong. Principles of Marketing. Prentice Hall, New Jersey, Th 2004.
MLA CitationKotler, Philip; Armstrong. Principles of Marketing. Prentice Hall, New Jersey, Th 2004.
Warning: These citations may not always be 100% accurate.