APA Citation

Ferrell, O. Fundamentals of Marketing. Houghton Mifflin Co., Boston, 1982.

Chicago Style Citation

Ferrell, O.C. Fundamentals of Marketing. Houghton Mifflin Co., Boston, 1982.

MLA Citation

Ferrell, O.C. Fundamentals of Marketing. Houghton Mifflin Co., Boston, 1982.

Warning: These citations may not always be 100% accurate.