APA Citation

McCarthy, E. J. Essential of Marketing. Richard D. Irwin, Inc., Homewood, Illinois, 1982.

Chicago Style Citation

McCarthy, E. Jerome. Essential of Marketing. Richard D. Irwin, Inc., Homewood, Illinois, 1982.

MLA Citation

McCarthy, E. Jerome. Essential of Marketing. Richard D. Irwin, Inc., Homewood, Illinois, 1982.

Warning: These citations may not always be 100% accurate.