APA Citation

Zikmund, W. G. Exploring Marketing Research. The Dryden Press, Chicago, Th 1989.

Chicago Style Citation

Zikmund, William G. Exploring Marketing Research. The Dryden Press, Chicago, Th 1989.

MLA Citation

Zikmund, William G. Exploring Marketing Research. The Dryden Press, Chicago, Th 1989.

Warning: These citations may not always be 100% accurate.