APA Citation

Lovelock, C. Principles of Service Marketing And Management. Prentice Hall, New Jersey, Th 2002.

Chicago Style Citation

Lovelock, Christopher. Principles of Service Marketing And Management. Prentice Hall, New Jersey, Th 2002.

MLA Citation

Lovelock, Christopher. Principles of Service Marketing And Management. Prentice Hall, New Jersey, Th 2002.

Warning: These citations may not always be 100% accurate.