APA Citation

Lamb, C. W. Marketing Cases. Houghton Mifflin Company, Dallas, 1983.

Chicago Style Citation

Lamb, Charles W. Marketing Cases. Houghton Mifflin Company, Dallas, 1983.

MLA Citation

Lamb, Charles W. Marketing Cases. Houghton Mifflin Company, Dallas, 1983.

Warning: These citations may not always be 100% accurate.