APA Citation

Loudon, D. L. B. (1993). Consumer Behavior concepts and applications fourth edition. McGraw-Hill.

Chicago Style Citation

Loudon, David L. Bitta. Consumer Behavior Concepts and Applications Fourth Edition. McGraw-Hill, 1993.

MLA Citation

Loudon, David L. Bitta. Consumer Behavior Concepts and Applications Fourth Edition. McGraw-Hill, 1993.

Warning: These citations may not always be 100% accurate.