APA Citation

Storbacka, K. L. j. R. (2001). Customer relationship management: Creating competitive advantage through win-win relationship strategies. McGraw-Hill.

Chicago Style Citation

Storbacka, Kaj Lehtinen jarme R. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies. McGraw-Hill, 2001.

MLA Citation

Storbacka, Kaj Lehtinen jarme R. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies. McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.