APA Citation

Assael, H. (2004). Consumer Behavior; A Strategic Approach. Houghton Mifflin.

Chicago Style Citation

Assael, Henry. Consumer Behavior; A Strategic Approach. Houghton Mifflin, 2004.

MLA Citation

Assael, Henry. Consumer Behavior; A Strategic Approach. Houghton Mifflin, 2004.

Warning: These citations may not always be 100% accurate.