Kotabe,Masaaki Helsen, K. (2001). Global marketing management. John Wiley.
Chicago Style CitationKotabe,Masaaki Helsen, Kristiaan. Global Marketing Management. John Wiley, 2001.
MLA CitationKotabe,Masaaki Helsen, Kristiaan. Global Marketing Management. John Wiley, 2001.
Warning: These citations may not always be 100% accurate.