APA Citation

Aaker, D. A. (1988). Strategic market management. New York:John Wiley and Sons.

Chicago Style Citation

Aaker, David A. Strategic Market Management. New York:John Wiley and Sons, 1988.

MLA Citation

Aaker, David A. Strategic Market Management. New York:John Wiley and Sons, 1988.

Warning: These citations may not always be 100% accurate.