APA Citation

McCARTHY, E. J. (1984). READINGS and cases in basic marketing. Homewwod, Illionis:Richard D. Irwin.

Chicago Style Citation

McCARTHY, E. Jerome. READINGS and Cases in Basic Marketing. Homewwod, Illionis:Richard D. Irwin, 1984.

MLA Citation

McCARTHY, E. Jerome. READINGS and Cases in Basic Marketing. Homewwod, Illionis:Richard D. Irwin, 1984.

Warning: These citations may not always be 100% accurate.