APA Citation

McCarthy, E. J. (1978). Basic marketing, A managerial approach. Homewood, Illinois:Richard D. Irwin.

Chicago Style Citation

McCarthy, E. Jerome. Basic Marketing, A Managerial Approach. Homewood, Illinois:Richard D. Irwin, 1978.

MLA Citation

McCarthy, E. Jerome. Basic Marketing, A Managerial Approach. Homewood, Illinois:Richard D. Irwin, 1978.

Warning: These citations may not always be 100% accurate.