APA Citation

Pride, W. M. (1985). Marketing, Basic concepts and decision: :William M. Pride and O.C. Ferrell. Boston, Massachusetts:Houghton Mifflin.

Chicago Style Citation

Pride, William M. Marketing, Basic Concepts and Decision: :William M. Pride and O.C. Ferrell. Boston, Massachusetts:Houghton Mifflin, 1985.

MLA Citation

Pride, William M. Marketing, Basic Concepts and Decision: :William M. Pride and O.C. Ferrell. Boston, Massachusetts:Houghton Mifflin, 1985.

Warning: These citations may not always be 100% accurate.