APA Citation

McKENNA, R. (1991). Relationship Marketing: Successful Strategies for the Age of the Customer. Belum Diset:Canada, Addison-Wesley Pub. Co.

Chicago Style Citation

McKENNA, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. Belum Diset:Canada, Addison-Wesley Pub. Co, 1991.

MLA Citation

McKENNA, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. Belum Diset:Canada, Addison-Wesley Pub. Co, 1991.

Warning: These citations may not always be 100% accurate.