Kotler, P. (1986). Principles of Marketing. New Delhi:Prentice Hall of India.
Chicago Style CitationKotler, Philip. Principles of Marketing. New Delhi:Prentice Hall of India, 1986.
MLA CitationKotler, Philip. Principles of Marketing. New Delhi:Prentice Hall of India, 1986.
Warning: These citations may not always be 100% accurate.