APA Citation

Aaker, D. A. (1998). Marketing Research. New York:John Wiley & SOns, Inc.

Chicago Style Citation

Aaker, David A. Marketing Research. New York:John Wiley & SOns, Inc, 1998.

MLA Citation

Aaker, David A. Marketing Research. New York:John Wiley & SOns, Inc, 1998.

Warning: These citations may not always be 100% accurate.