Kotler, P. (2004). Principles of Marketing. New Jersey:Pearson Prentice Hall.
Chicago Style CitationKotler, Philip. Principles of Marketing. New Jersey:Pearson Prentice Hall, 2004.
MLA CitationKotler, Philip. Principles of Marketing. New Jersey:Pearson Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.