APA Citation

(2002). ENCYCLOPEDIA of Strategic Management: Volume '05, Marketing communications. New Delhi: Crest Publishing House.

Chicago Style Citation

ENCYCLOPEDIA of Strategic Management: Volume '05, Marketing Communications. New Delhi: Crest Publishing House, 2002.

MLA Citation

ENCYCLOPEDIA of Strategic Management: Volume '05, Marketing Communications. New Delhi: Crest Publishing House, 2002.

Warning: These citations may not always be 100% accurate.