BELCH, G. E. (2004). Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston: McGraw-Hill.
Chicago Style CitationBELCH, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston: McGraw-Hill, 2004.
MLA CitationBELCH, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. Boston: McGraw-Hill, 2004.
Warning: These citations may not always be 100% accurate.