APA Citation

Aaker, D. A. (1990). Marketing research. New York:John Wiley & Sons.

Chicago Style Citation

Aaker, David A. Marketing Research. New York:John Wiley & Sons, 1990.

MLA Citation

Aaker, David A. Marketing Research. New York:John Wiley & Sons, 1990.

Warning: These citations may not always be 100% accurate.