APA Citation

SHIMP, T. A. (1993). Promotion Management and Marketing Communications. Harcourt Brace Javanovich, Publishers.

Chicago Style Citation

SHIMP, Terence A. Promotion Management and Marketing Communications. Harcourt Brace Javanovich, Publishers, 1993.

MLA Citation

SHIMP, Terence A. Promotion Management and Marketing Communications. Harcourt Brace Javanovich, Publishers, 1993.

Warning: These citations may not always be 100% accurate.