APA Citation

RAPP, S. (1987). Maximarketing: The new direction in promotion, advertising, and marketing strategy. McGraw Hill International Book Company.

Chicago Style Citation

RAPP, Stan. Maximarketing: The New Direction in Promotion, Advertising, and Marketing Strategy. McGraw Hill International Book Company, 1987.

MLA Citation

RAPP, Stan. Maximarketing: The New Direction in Promotion, Advertising, and Marketing Strategy. McGraw Hill International Book Company, 1987.

Warning: These citations may not always be 100% accurate.