CATEORA, P. L. (1967). Readings in Marketing: The qualitative and quantitative areas. Appleton-Century-Crofts.
Chicago Style CitationCATEORA, Philip L. Readings in Marketing: The Qualitative and Quantitative Areas. Appleton-Century-Crofts, 1967.
MLA CitationCATEORA, Philip L. Readings in Marketing: The Qualitative and Quantitative Areas. Appleton-Century-Crofts, 1967.
Warning: These citations may not always be 100% accurate.