KOTLER, P. Marketing Management: Analysis, planning and control. Prentice-Hall of India Private Limited.
Chicago Style CitationKOTLER, Philip. Marketing Management: Analysis, Planning and Control. Prentice-Hall of India Private Limited.
MLA CitationKOTLER, Philip. Marketing Management: Analysis, Planning and Control. Prentice-Hall of India Private Limited.
Warning: These citations may not always be 100% accurate.