APA Citation

CATEORA, P. L. Readings in Marketing: The qualitative and quantitative areas. Appleton-Century-Crofts.

Chicago Style Citation

CATEORA, Philip L. Readings in Marketing: The Qualitative and Quantitative Areas. Appleton-Century-Crofts.

MLA Citation

CATEORA, Philip L. Readings in Marketing: The Qualitative and Quantitative Areas. Appleton-Century-Crofts.

Warning: These citations may not always be 100% accurate.