APA Citation

BELCH, G. E. Advertising and Promoting: An integrated marketing communications perspective. McGraw-Hill International Edition.

Chicago Style Citation

BELCH, George E. Advertising and Promoting: An Integrated Marketing Communications Perspective. McGraw-Hill International Edition.

MLA Citation

BELCH, George E. Advertising and Promoting: An Integrated Marketing Communications Perspective. McGraw-Hill International Edition.

Warning: These citations may not always be 100% accurate.