KEEGAN, W. J. (1995). Global Marketing Management, 5th ed. Prentice-Hall International, Inc.
Chicago Style CitationKEEGAN, Warren J. Global Marketing Management, 5th Ed. Prentice-Hall International, Inc, 1995.
MLA CitationKEEGAN, Warren J. Global Marketing Management, 5th Ed. Prentice-Hall International, Inc, 1995.
Warning: These citations may not always be 100% accurate.