APA Citation

WEST, A. (1988). Cases in Marketing Techniques: Analysis, Alternative, Action. Paul Chapman Publishing Ltd.

Chicago Style Citation

WEST, Alan. Cases in Marketing Techniques: Analysis, Alternative, Action. Paul Chapman Publishing Ltd, 1988.

MLA Citation

WEST, Alan. Cases in Marketing Techniques: Analysis, Alternative, Action. Paul Chapman Publishing Ltd, 1988.

Warning: These citations may not always be 100% accurate.