BATRA, R. (1995). Advertising Management, 4th. Ed. Prentice Hall.
Chicago Style CitationBATRA, Rajeev. Advertising Management, 4th. Ed. Prentice Hall, 1995.
MLA CitationBATRA, Rajeev. Advertising Management, 4th. Ed. Prentice Hall, 1995.
Warning: These citations may not always be 100% accurate.