APA Citation

LOVELOCK, C. (1999). Principles of Service Marketing and Management. Prentice Hall, Inc.

Chicago Style Citation

LOVELOCK, Christopher. Principles of Service Marketing and Management. Prentice Hall, Inc, 1999.

MLA Citation

LOVELOCK, Christopher. Principles of Service Marketing and Management. Prentice Hall, Inc, 1999.

Warning: These citations may not always be 100% accurate.