KEEGAN, W. J. (2002). Global Marketing Management; 7th Edition. Prentice Hall.
Chicago Style CitationKEEGAN, Warren J. Global Marketing Management; 7th Edition. Prentice Hall, 2002.
MLA CitationKEEGAN, Warren J. Global Marketing Management; 7th Edition. Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.