APA Citation

BLATTBERG, R. C. (2001). Customer Equitty: Building and Managing Relationships as Valuable Assets. Harvard Business School Press.

Chicago Style Citation

BLATTBERG, Robert C. Customer Equitty: Building and Managing Relationships As Valuable Assets. Harvard Business School Press, 2001.

MLA Citation

BLATTBERG, Robert C. Customer Equitty: Building and Managing Relationships As Valuable Assets. Harvard Business School Press, 2001.

Warning: These citations may not always be 100% accurate.