APA Citation

SHIMP, T. A. (2003). Advertising, Promotion, & Suplemental Aspects of Integrated Marketing Communications, 6th Ed. South-Western.

Chicago Style Citation

SHIMP, Terence A. Advertising, Promotion, & Suplemental Aspects of Integrated Marketing Communications, 6th Ed. South-Western, 2003.

MLA Citation

SHIMP, Terence A. Advertising, Promotion, & Suplemental Aspects of Integrated Marketing Communications, 6th Ed. South-Western, 2003.

Warning: These citations may not always be 100% accurate.