APA Citation

ZEITHAML, V. A. (1996). Services Marketing, 1st. Ed. The McGraw-Hill Companies, Inc.

Chicago Style Citation

ZEITHAML, Valarie A. Services Marketing, 1st. Ed. The McGraw-Hill Companies, Inc, 1996.

MLA Citation

ZEITHAML, Valarie A. Services Marketing, 1st. Ed. The McGraw-Hill Companies, Inc, 1996.

Warning: These citations may not always be 100% accurate.