APA Citation

MCCARTHY, E. J. (1972). Basic marketing a managerial approach, 4th ed. Richard D. Irwin, Inc.

Chicago Style Citation

MCCARTHY, E. Jerome. Basic Marketing a Managerial Approach, 4th Ed. Richard D. Irwin, Inc, 1972.

MLA Citation

MCCARTHY, E. Jerome. Basic Marketing a Managerial Approach, 4th Ed. Richard D. Irwin, Inc, 1972.

Warning: These citations may not always be 100% accurate.