KOTLER, P. (1996). PRINCIPLES MARKETING. Prentice-Hall International, Inc.
Chicago Style CitationKOTLER, Philips. PRINCIPLES MARKETING. Prentice-Hall International, Inc, 1996.
MLA CitationKOTLER, Philips. PRINCIPLES MARKETING. Prentice-Hall International, Inc, 1996.
Warning: These citations may not always be 100% accurate.