APA Citation

KOTLER, P. (1996). PRINCIPLES MARKETING. Prentice-Hall International, Inc.

Chicago Style Citation

KOTLER, Philips. PRINCIPLES MARKETING. Prentice-Hall International, Inc, 1996.

MLA Citation

KOTLER, Philips. PRINCIPLES MARKETING. Prentice-Hall International, Inc, 1996.

Warning: These citations may not always be 100% accurate.