APA Citation

Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.

Chicago Style Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.

MLA Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.