APA Citation

Bearden, W. O. (2004). Marketing: Principles and perspectives. McGraw Hill Irwin.

Chicago Style Citation

Bearden, William O. Marketing: Principles and Perspectives. McGraw Hill Irwin, 2004.

MLA Citation

Bearden, William O. Marketing: Principles and Perspectives. McGraw Hill Irwin, 2004.

Warning: These citations may not always be 100% accurate.