APA Citation

McDaniel, C. (2004). Marketing research essentials. John Wiley & Son, Inc.

Chicago Style Citation

McDaniel, Carl. Marketing Research Essentials. John Wiley & Son, Inc, 2004.

MLA Citation

McDaniel, Carl. Marketing Research Essentials. John Wiley & Son, Inc, 2004.

Warning: These citations may not always be 100% accurate.