APA Citation

Arens, W. F. (2007). Essentials of contemporary advertising. McGraw Hill Irwin.

Chicago Style Citation

Arens, William F. Essentials of Contemporary Advertising. McGraw Hill Irwin, 2007.

MLA Citation

Arens, William F. Essentials of Contemporary Advertising. McGraw Hill Irwin, 2007.

Warning: These citations may not always be 100% accurate.