APA Citation

Passikoff, R. (2006). Predicting marketing success: New ways to measure customer loyalty and engange consumers wit your brand. John Wiley & Sons.

Chicago Style Citation

Passikoff, Robert. Predicting Marketing Success: New Ways to Measure Customer Loyalty and Engange Consumers Wit Your Brand. John Wiley & Sons, 2006.

MLA Citation

Passikoff, Robert. Predicting Marketing Success: New Ways to Measure Customer Loyalty and Engange Consumers Wit Your Brand. John Wiley & Sons, 2006.

Warning: These citations may not always be 100% accurate.