APA Citation

Dahlen, M. (2010). Marketing communications: A brand narrative approach. John Wiley & Sons.

Chicago Style Citation

Dahlen, Micael. Marketing Communications: A Brand Narrative Approach. John Wiley & Sons, 2010.

MLA Citation

Dahlen, Micael. Marketing Communications: A Brand Narrative Approach. John Wiley & Sons, 2010.

Warning: These citations may not always be 100% accurate.