Mullins, J. W. (2013). Marketing management: A strategic decision-making approach. McGraw Hill.
Chicago Style CitationMullins, John W. Marketing Management: A Strategic Decision-making Approach. McGraw Hill, 2013.
MLA CitationMullins, John W. Marketing Management: A Strategic Decision-making Approach. McGraw Hill, 2013.
Warning: These citations may not always be 100% accurate.