Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation, & Control. Prentice-Hall, Inc.
Chicago Style CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, & Control. Prentice-Hall, Inc, 1991.
MLA CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, & Control. Prentice-Hall, Inc, 1991.
Warning: These citations may not always be 100% accurate.