Dalrymple, D. J. (1986). Marketing Management: Strategy and Cases. John Wiley & Sons.
Chicago Style CitationDalrymple, Douglas J. Marketing Management: Strategy and Cases. John Wiley & Sons, 1986.
MLA CitationDalrymple, Douglas J. Marketing Management: Strategy and Cases. John Wiley & Sons, 1986.
Warning: These citations may not always be 100% accurate.