(1998). Strategic brand management: Building, measuring, and managing brand equity. Prentice Hall, Inc.
Chicago Style CitationStrategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, Inc, 1998.
MLA CitationStrategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, Inc, 1998.
Warning: These citations may not always be 100% accurate.