McCarthy, E. J. (1990). Basic marketing: A managerial approach. IRWIN.
Chicago Style CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. IRWIN, 1990.
MLA CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. IRWIN, 1990.
Warning: These citations may not always be 100% accurate.