APA Citation

ANTON, J. (2002). Customer relationship management. The Bottom line to optimizing your ROI. PRENTICE HALL.

Chicago Style Citation

ANTON, Jhon. Customer Relationship Management. The Bottom Line to Optimizing Your ROI. PRENTICE HALL, 2002.

MLA Citation

ANTON, Jhon. Customer Relationship Management. The Bottom Line to Optimizing Your ROI. PRENTICE HALL, 2002.

Warning: These citations may not always be 100% accurate.