APA Citation

Belch, G. E. (1998). Advertising And Promotion An Integrated Marketing Communications Perspective George E. Belch, Michael A. Belch. Irwin.

Chicago Style Citation

Belch, George E. Advertising And Promotion An Integrated Marketing Communications Perspective George E. Belch, Michael A. Belch. Irwin, 1998.

MLA Citation

Belch, George E. Advertising And Promotion An Integrated Marketing Communications Perspective George E. Belch, Michael A. Belch. Irwin, 1998.

Warning: These citations may not always be 100% accurate.